Transforming Towards Social Media The past century was dominated by mass media, it became the voice of individuals and organisations. It also was a significant force in modern culture, this is often referred as mediated culture by sociologists. This is why the mass media is also known as mainstream media. It produces content based on what majority wants to see and hear.
Americans are able to obtain information from a wide variety of media. These media can be grouped into four categories: Slide 2 Writing and Paper With the development of agriculture, trade became more complex. Writing made records of trades easier to remember and calculate.
Paper made writing more portable. The Printing Press Hand copying of books was a long, laborious, and costly process. During the s Gutenberg developed a movable-type printing press that made books, and hence the skill of reading, more common.
The Institutionalization of Mass Media Slide 3 The Industrial Age With industrialization, the forces of advertising, urbanization, and rising literacy led to the newspaper. The development of electronic media such as movies, radio, and television brought entertainment into peoples homes.
The Information Society The computer and the Internet revolutionized communication and information storage. A community in which the exchange of information is the main social and economic activity The Institutionalization of Mass Media Slide 4 Click on the image to play the Interactive.
Slide 5 Slide 6 Americans obtain information from a wide variety of media. These media can be grouped into four categories, but some scholars claim this division is artificial.
Newspapers, magazines, and books Large but declining audience 48 percent read a newspaper daily; 85 percent read a magazine regularly; 25 percent read more than 10 books a year Print Media Mass Media in the United States Sound recordings CDs, vinyl records, music videos and MP3s and radio Wide variety of radio formats: Movies, television, videocassettes, DVDs Television reaches one of the largest audiences, with 98 percent having television at home Visual Media Mass Media in the United States Internet services such as e- mail, online chat groups, social-networking sites, and online shopping 65 percent have Internet access at home Online Media Slide 8 Convergence Media convergence: The idea that the media are merging and are no longer separate entities Examples: Functionalists focus on the ways mass media help to preserve social stability.
Conflict theorists focus on how mass media reinforce the existing social order. Interactionists look at the impact of mass media on social interaction.
Sociologists are interested in the power of the media and how mass media affects children and civic and social life. Slide 12 Functionalist Perspective Media keep track of what is happening, interpret information, transmit cultural values, and entertain people.
These functions support the stability and smooth operation of society. People need to know what is going on around them to be productive in society.
Media can consciously or inadvertently help pass on societys basic values and beliefs. Many people plan events around media.
Some consider gatherings to watch television and the like to be social events. Others think watching television is essentially a solitary event.
Some see the Internet as a new method of social interaction, while others view the Internet as a threat to social interaction. Many worry that seeing violence on television encourages actual violence.
Links have been found between large amounts of television viewing and low test scores.
Children are targeted by advertisers. Everything that makes up a community The Internet may also lead to withdrawal from community life, although some argue that online communities are taking the place of face-to-face interaction.
As news media offer repeated opinions, more people accept these opinions, and people who disagree are less likely to voice their views. The media do not tell people what to think, but what to think about.The mass media have an important role in modern democratic society as the main channel of communication.
The population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. First off, a social institution is is a set of organized beliefs and rules that establish how a society will attempt to meet its basic needs.
An example of social institutions today are mass media, sports, science and medicine, and the military. Media as a Social Institution By: Kylee Morton and Vanessa Brinkman Class-dominant theory is the theory that media reflects and projects the view of a minority elite, which controls it.
An alternative media institution sees itself as part of a project to establish new ways of organising media and social activity and it is committed to furthering these as a .
Functions of Family as a Social Institution Thu, 12/05/ - -- Umar Farooq According to some sociologists family plays an important role and considered the backbone of society.
Mass Media & Socialization Research Paper Starter. Mass Media; Social Learning; Socialization. The Mass Media Overview.
It connects people to various social institutions. Furthermore, most.